Find the good bit.
Say it like
you mean it.

CGIAR

Digital communications, editorial strategy & sustainability content

CGIAR is a global agricultural research network working across food security, climate resilience, biodiversity, and sustainable development.

I worked across its digital communications for almost two years, supporting website publishing, editorial content, social media, newsletters, major events, and research communication.

The work ranged from turning technical research into clear public-facing stories to supporting communications around COP28, COP29, CGIAR Science Week, Nutrition for Growth, and other international events.

What I worked on

• Digital communications strategy
• Website editing and WordPress publishing
• Research and sustainability communications
• Editorial content and copywriting
• Social media content
• Newsletters
• Event communications
• Briefs and long-form content
• YouTube and multimedia publishing

CERN

Website strategy, information architecture & technical communication

CERN is the European Organization for Nuclear Research and one of the world’s leading scientific research institutions.

I supported CERN’s IT Department with a review of its web presence, focused on making information clearer, easier to navigate, and more useful for both technical and non-technical audiences.

The work included information architecture, content structure, editorial recommendations, reusable page patterns, wireframing, and web copy.

What I worked on

• Website content strategy
• Information architecture
• UX content
• Editorial guidelines
• Web copywriting
• Page templates and content structures
• Wireframing
• Technical communication

BABBO Foods

Brand strategy, copywriting & food marketing

BABBO is an Italian food brand built around ingredients, provenance, and contemporary Italian food culture.

I’ve supported the brand across messaging, content, social media, campaign thinking, and broader marketing strategy, helping turn the things that genuinely make the products interesting into a clearer brand story.

That includes defining how the brand talks about ingredients and sourcing, shaping content pillars and recurring social formats, and developing copy that feels distinctive without drifting into generic food-brand language.

What I worked on

• Brand strategy
• Brand voice and messaging
• Copywriting
• Social media strategy
• Content pillars
• Campaign concepts
• Editorial planning
• Marketing consultancy

The Barn Origin

Brand architecture, messaging & marketing strategy

The Barn Origin is the wider brand structure behind BABBO, FARRO, and related food projects.

My work has focused on clarifying how the different brands relate to one another, what belongs at umbrella-brand level, and how each part of the portfolio can have a distinct role without losing the connection between them.

That has included brand architecture, messaging frameworks, audience and channel strategy, editorial thinking, and positioning across both consumer and B2B communication.

What I worked on

• Brand architecture
• Brand positioning
• Messaging strategy
• Portfolio strategy
• Audience strategy
• Channel strategy
• Content strategy
• Marketing consultancy

FARRO

Brand positioning, messaging & launch strategy

FARRO is a new bread brand within The Barn Origin portfolio, built around distinctive grains, straightforward recipes, and supermarket accessibility.

I’ve been working on the brand strategy and verbal identity ahead of launch, helping define how FARRO should differ from BABBO while still belonging to the same wider brand world.

The work includes positioning, messaging, consumer-facing brand pillars, tone of voice, product storytelling, and launch communications.

What I worked on

• Brand positioning
• Messaging
• Brand pillars
• Tone of voice
• Product storytelling
• Copywriting
• Launch strategy
• Content strategy

PICO XR × Sarani

B2B content strategy, copywriting & XR marketing

PICO XR develops virtual and mixed reality hardware and software for consumer and enterprise applications.

Working through Sarani, I’ve supported PICO’s enterprise communications across LinkedIn, developer content, case studies, event campaigns, product messaging, and partner storytelling.

A large part of the work involves translating technical XR use cases into content that makes sense to wider professional audiences, from healthcare and education to training, entertainment, robotics, and location-based experiences.

What I worked on

• B2B content strategy
• LinkedIn strategy and copywriting
• XR case studies
• Product and feature messaging
• Partner storytelling
• Developer content
• Event communications
• Campaign copy
• Social media content
• Editorial planning

Sony × Sarani

B2B technology copywriting & social content

Working through Sarani, I supported Sony’s professional technology communications with copy and social content around products, use cases, and B2B audiences.

The work focused on making technical product information clearer and more relevant by connecting features to practical applications rather than simply repeating specifications.

What I worked on

• B2B copywriting
• Social media content
• Product messaging
• Campaign copy
• LinkedIn content
• Use-case storytelling
• Technical content editing

Curb × TikTok × Sarani

Campaign copy, social content & video messaging

Curb is a US taxi technology and mobility company.

Working through Sarani, I supported campaign and social content connected to Curb’s work with TikTok, including copywriting, video-related messaging, and digital content.

The focus was on communicating the campaign clearly across fast-moving social and urban media formats.

What I worked on

• Campaign copywriting
• Social media content
• Video messaging
• Digital campaign content
• Brand messaging

Greenlight Education

Communications strategy for education

Greenlight Education is an education business working in high-end test preparation and tutoring.

I supported the business with communications strategy focused on strengthening authority, clarifying messaging, and creating useful content for prospective clients and referral partners.

The work centred particularly on LinkedIn and long-form editorial content.

What I worked on

• Communications strategy
• LinkedIn strategy
• Editorial strategy
• Brand messaging
• Thought leadership
• Long-form content direction

Station X

Cybersecurity editing, copywriting & SEO

Station X is an online cybersecurity education platform.

I work on long-form editorial content covering cybersecurity, IT, certifications, tools, and professional education, helping make technical material clearer, more accurate, easier to navigate, and stronger from an SEO perspective.

What I worked on

• Content editing
• SEO editing
• Cybersecurity content
• Copywriting
• Long-form articles
• Content structure
• Readability and clarity

SellCoursesOnline

Editorial strategy, SEO & online education content

SellCoursesOnline is a specialist publication covering online course platforms, creator tools, and the business of selling education online.

I worked as a senior content editor, editing and developing long-form articles, platform reviews, comparisons, tutorials, and marketing content for educators and creators.

The role combined editorial quality, SEO, content structure, and detailed product research.

What I worked on

• Senior content editing
• SEO content
• Long-form articles
• Product reviews
• Platform comparisons
• Copywriting
• Content optimisation
• Editorial quality control

Personal brands

Personal branding, websites & editorial strategy

Some of my favourite projects are smaller ones: helping individual people work out how to present what they do without turning themselves into a corporate LinkedIn mascot.

I’ve worked with founders, creatives, researchers, coaches, writers, musicians, and other specialists across personal branding, websites, messaging, strategy, and editorial support.

Brando Gallo, photographer
Website strategy and copy.

Andrew Palermo, videographer
Website, strategy, and personal branding.

Cornelia Kastner, career coach
Editorial support, content strategy, and personal branding.

Arje Cahn, tech founder
Editorial support, strategy, and personal branding.

Kasia Glowicka, musician and researcher
Editorial support, strategy, and personal branding.

Eva Keiffenheim, writer and educator
Long-form editorial support.

Plus other founders, creatives, professionals, and independent projects.